06.2022
Smart Design Expo - A'design Award 2022
Interior Space and Exhibition Design Category Silver A' Design Award Winner
The Silver A' Design Award is a prestigious award given to top 5% percentile designs that has achieved an exemplary level of excellence in design. Entries to the A' Interior Design Awards are peer reviewed and anonymously judged by a grand jury panel of prominent academics, influential press members and established professionals.
The idea of the stand refers to the Mineral Composite technology, the material from which the client's products are made of. Mineral Composite is a combination of dolomite and flexible resin. The Dolomites have formed about 250 million years ago as a result of volcanic activity. Then, under pressure and high temperature, the limestone layers turned into dolomite. Designers focused on dolomite because the rock that was formed millions of years ago is transforming into a beautiful and functional product and it is amazing to see the power of nature.
We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made. When designing, we were guided by the principle - to create a beautiful and functional stand.
All functions at the stand have been planned so that using them is functional and pleasant. Products on both parts of the stand are presented in groups / collections, which makes it easier to get to know the offer. Common area - the bar counter and facilities are located in a somewhat secluded part so that they do not attract the first attention of visitors, but at the same time in a place where both brands have easy access.
We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made.
The stand idea had one important condition - to bind and distinguish two brands at the same time - Marmite and Acquabella. Bind because they are presented together, belong to one capital group: The Engineered Stone Group. Distinguish - because we still show two different brands, which so far have presented in a completely different way and each of them wanted to keep at least part of their image.