Our design studio

Poznań has trade fairs in its DNA. For Smart Design Expo, it is also a perfect starting point for designing and delivering custom exhibition stands across Europe. From Poznań Airport, Frankfurt, Munich and Paris are around 1.5 hours away, London around 2 hours, and Barcelona around 3 hours by direct flight. We know these routes well. Our exhibition stand designers regularly travel to international trade fairs across Europe to supervise projects on site and make sure every finished stand stays true to the original exhibition stand design, down to the smallest detail. Because for us, designing an exhibition stand doesn’t end with a visualisation. As an exhibition stand company providing end-to-end delivery, we stay involved throughout the process - from the first concept to the final build on the trade show floor.

our team

Call us modest, call us immodest - but we do realize we can take pride in our awesome designers. Each of them sees the project from a slightly different perspective. When is comes to decorative elements, they have different opinions. If they were to draw the first thing that comes to their minds when they hear the word ‘design’, their sketches would be completely different. What do we make of it? It just couldn’t be better! The projects of our designers have reached an international level - they gain worldwide recognition. How have we achieved that? With our passion. With our involvement. With our open-mindedness. With our creativity. With our professionalism. With our qualifications.
Marzena
Michalska

Director of the design department. MA in Architecture - a graduate of the Poznan University of Technology. She gained her first design training at Front Architects. Marzena's design for the Polish brand Wiśniowski received a silver A'Design Award. Previously, she was awarded two silver awards: for the Marmite project in 2020 and for the Anwis stand in 2019. This is an exceptional achievement for a designer and a symbol of the changes taking place in Polish design. Marzena is responsible for the creation, technical documentation and author supervision of the construction.

art director & designer
14 years in SDE
Finds inspiration in: nature
Joanna
Dittmar

Interior designer - graduate of the UAP. She gained her first design experience in an Italian design studio. Joanna's designs for Drutex were awarded the Gold A'Design Award, and for Ciarko she received a cover in the prestigious international Trade Fair Design Annual. Another award-winning project was a realization for Drutex - it received a Silver Exhibit Design Award for Best Floor Stand. Joanna is responsible for the creative concept, visualizations, material selection, technical documentation and construction supervision.

Interior designer
13 years in SDE
Finds inspiration in: Traveling
Łukasz
Zaremba

Architect - graduate of the Poznan University of Technology. He received his first design training at Studio Pich Aguilera Arquitectos in Barcelona. Designer for the well-known international luxury brand Ideal of Sweden. Łukasz's project received the German IF Design Award 2025 for the Deceuninck stand, and his design for the Polish brand Omnires won the gold A'Design Award. Lukasz is responsible for the design, technical documentation and construction supervision. His design for Dekoma was published in the global publication Trade Fair Design Annual 2019/20.

Designer
12 years in SDE
Finds inspiration in: Music
Bartosz
Ługowski

Designer, graduate of the Faculty of Sculpture at UAP. In his artistic explorations he focuses on the relationship between man/machine, man/space. In his projects he tries to implement unique, handmade elements. Bartosz is responsible for the creative concept, visualizations, selection of materials, technical documentation and author's supervision of the construction.

Designer
5 years in SDE
Finds inspirations in: Art
Lizaveta
Haradzetskaya

Designer and graduate of the Design programme at UKEN in Kraków, specialising in commercial spaces, showrooms and exhibition stands. Lizaveta is responsible for developing design concepts, creating visualisations and technical drawings, preparing projects for production, and providing on-site design supervision during the build.

designer
1 year in SDE
Finds inspiration in: architecture