Cadillac

Paris Motor Show

01 Project

Client: Cadillac
Trade fair: Paris Motor Show
Size: 399 SQM
Design and project management: Evolve Creative Solutions Ltd
Production and construction: Smart Design...

Client: Cadillac
Trade fair: Paris Motor Show
Size: 399 SQM
Design and project management: Evolve Creative Solutions Ltd
Production and construction: Smart Design Expo

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02 Concept

The booth featured two types of black finishes, where glossy and matte surfaces created a sophisticated interplay of light and texture, emphasizing the premium brand character. Strategic accent lighting cast subtle shadows and reflections across the surfaces, creating an ever-changing visual experience...

The booth featured two types of black finishes, where glossy and matte surfaces created a sophisticated interplay of light and texture, emphasizing the premium brand character. Strategic accent lighting cast subtle shadows and reflections across the surfaces, creating an ever-changing visual experience that drew visitors deeper into the space.

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03 Detail

The main platform featured a striking high-gloss black finish for the hero car display, contrasting with elegant matte black surfaces throughout the rest of the space. The precision-engineered transitions between these finishes created seamless visual flow while highlighting the vehicle’s distinct...

The main platform featured a striking high-gloss black finish for the hero car display, contrasting with elegant matte black surfaces throughout the rest of the space. The precision-engineered transitions between these finishes created seamless visual flow while highlighting the vehicle’s distinct design features. Elevated platform elements and overhead LED lighting required perfect finishing, with each detail meticulously crafted to maintain the brand’s luxurious aesthetics and ensure optimal presentation angles for the vehicles.

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Cadillac

Paris Motor Show 399 SQM

Cadillac

Paris Motor Show 399 SQM

Cadillac

Paris Motor Show 399 SQM

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