SAMSUNG

Client: RISHIYAGI – SAMSUNG
Trade fair: IAA 2023
Size: 640 SQM
Design and project management: RISHIYAGI
Built by: Smart Design Expo

This stand was a combination of a solid, futuristic structure with a minimalist design. A double-deck construction, animations on large LED screens, everything in a monochromatic, deep black finish.

In projects of this type, attention to detail is most important. This stand reflects the precision and advanced technology expected from such a prestigious brand. The dominant monochromatic color scheme was utilized and realized in the smallest details, emphasizing the purity and elegance of the presented solutions. Care for every, even the smallest detail, and perfect finishing of all elements demonstrate the professionalism and technological advancement represented by SAMSUNG.