iDeal of Sweden

iDeal of Sweden is a young brand and a manufacturer of stylish phone cases and covers. Every year the company unveils their fine collections for two seasons – spring/ summer and autumn/winter. iDeal of Sweden is a successful brand as it forms strong associations between ordinary phone cases and luxurious fashion, world travels and unforgettable night outs. The brand represents a certain lifestyle targeted at the new generation – it is exactly the style that Millennials dream of and we needed to capture it in order to create the stand for the IFA fair.

Size: 270 m² 

Project manager: Nicola Styczyńska

Designer: Łukasz Zaremba

The textiles that are used to decorate such a large space make the stand have a friendlier reception and an air of mystery. The decorative bulbs create a night-light effect and provide a pleasant atmosphere for business conversations. Gold colour chosen for the frames of the paintings and the elements of the counters complements the colour scheme of the stand. It also raises the profile of the company and adds a feeling of exclusiveness. 

The look of the stand was enhanced with the smoked mirrors – it is a decorative element which additionally makes the interior optically bigger. Another attractive feature of the stand worth mentioning is a special decoration made from two types of exotic plants (ceriman and areca palm) and a backlit glass panel which served as a background.