iDeal of Sweden

IFA 2018
Berlin

01 Project

iDeal of Sweden is a young brand and a manufacturer of stylish phone cases and covers. Every year the company unveils their fine collections for two seasons – spring/ summer and autumn/winter. iDeal of Sweden is a successful brand as it forms strong associations between ordinary phone cases and luxurious fashion, world travels and unforgettable night outs. The brand represents a certain lifestyle targeted at the new generation – it is exactly the style that Millennials dream of and we needed to capture it in order to create the stand for the IFA fair.

 

Size: 270 m² 

Project manager: Nicola Styczyńska

Designer: Łukasz Zaremba

02 Challenge

The textiles that are used to decorate such a large space make the stand have a friendlier reception and an air of mystery. The decorative bulbs create a night-light effect and provide a pleasant atmosphere for business conversations. Gold colour chosen for the frames of the paintings and the elements of the counters complements the colour scheme of the stand. It also raises the profile of the company and adds a feeling of exclusiveness. 

03 Execution

The look of the stand was enhanced with the smoked mirrors – it is a decorative element which additionally makes the interior optically bigger. Another attractive feature of the stand worth mentioning is a special decoration made from two types of exotic plants (ceriman and areca palm) and a backlit glass panel which served as a background.

iDeal of Sweden

Berlin IFA 2018 270 m² 

iDeal of Sweden

Berlin IFA 2018 270 m² 

iDeal of Sweden

Berlin IFA 2018 270 m² 

iDeal of Sweden

Berlin IFA 2018 270 m² 

iDeal of Sweden

Berlin IFA 2018 270 m² 

iDeal of Sweden

Berlin IFA 2018 270 m² 

iDeal of Sweden

Berlin IFA 2018 270 m² 

TREND.
expo

How should you prepare for the trade fair? How to create an exhibition stand that attracts attention? When should you start preparing for the trade fair? What are the trends in the exhibition stand design?

We can provide you with some useful pieces of advice, tips and suggestions on prevailing trends we identify in design.

ul. Szparagowa 12
62-081 Wysogotowo
Przeźmierowo, POLSKA

Set the route