SMART DESIGN EXPO

Client: SMART DESIGN EXPO
Trade fair: EUROSHOP 2026
Size: 45 SQM
Design and construction: Smart Design Expo

Carved out to its essentials.
It all started with a single wooden beam – the most basic building material. Then it multiplied. One became 870, the structure expanded, and what began as a simple stand gradually transformed into a spatial installation. Leaving critical communication pathways, yet keeping room for conversation inside.

Each beam was singularly sprayed in cornflower blue, creating a stand that’s prominent not only through shape, but also color.