Samsung

MWC 2018
Barcelona

01 Project

Client : Samsung
Trade Fair: MWC 2018
size: 470m2
Design: Eidetic Marketing
construction: Smart Design...

Client : Samsung
Trade Fair: MWC 2018
size: 470m2
Design: Eidetic Marketing
construction: Smart Design Expo

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02 Challenge

Samsung stand’s primary function was to effectively present the newest products and to promote free interaction with the visitors. It was important to not overcrowd the space with technology and make sure each piece of equipment had the optimal amount of space to showcase its...

Samsung stand’s primary function was to effectively present the newest products and to promote free interaction with the visitors. It was important to not overcrowd the space with technology and make sure each piece of equipment had the optimal amount of space to showcase its assets.

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03 Execution

As the exhibition was to include a large number of LED screens, it was vital to show off their colors and possibilities of devices without making the space too busy. That was acheived through a well designed visitor path, good lighting and finishes – the whole stand, from the spacing to wire...

As the exhibition was to include a large number of LED screens, it was vital to show off their colors and possibilities of devices without making the space too busy. That was acheived through a well designed visitor path, good lighting and finishes – the whole stand, from the spacing to wire control, was designed for the prefect brand experience. Samsung – optimum brand experience.

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Samsung

Barcelona MWC 470m2

Samsung

Barcelona MWC 470m2

Samsung

Barcelona MWC 470m2

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