Client: MIDEA
Trade fair: IFA 2023
Size: 2600 SQM
Design and project management: Forum your brandbuilder GMBH
Built by: Smart Design...
Client: MIDEA
Trade fair: IFA 2023
Size: 2600 SQM
Design and project management: Forum your brandbuilder GMBH
Built by: Smart Design Expo
Constructing a booth with an impressive area of 2600 SQM, every step had to be thoughtful and planned. And the list of accomplished constructions is really long. We utilized innovative LED panels with 1630 lenses, 13 monumental lightboxes, and 14 striking illuminated clouds. The largest of these clouds...
Constructing a booth with an impressive area of 2600 SQM, every step had to be thoughtful and planned. And the list of accomplished constructions is really long. We utilized innovative LED panels with 1630 lenses, 13 monumental lightboxes, and 14 striking illuminated clouds. The largest of these clouds draws visitors’ attention with its enormity, measuring as much as 25 square meters. The used illuminated LED panels, massive steel constructions, and large lightboxes all emphasized the modern and advanced design of the trade fair booth. The final effect? A breathtaking landscape full of lights, heavy drapes, and greenery.
Accent lighting, focusing directly on the products, not only highlights their unique features but also distinguishes them from other exhibits. On such an extensive area as this booth had, light became the narrator, telling the story of each product and attracting visitors’ attention. Realizing this...
Accent lighting, focusing directly on the products, not only highlights their unique features but also distinguishes them from other exhibits. On such an extensive area as this booth had, light became the narrator, telling the story of each product and attracting visitors’ attention. Realizing this project was a challenge, but the result is exquisite.