MIDEA

IFA 2023

01 Project

Client: MIDEA
Trade fair: IFA 2023
Size: 2600 SQM
Design and project management: Forum your brandbuilder GMBH
Built by: Smart Design...

Client: MIDEA
Trade fair: IFA 2023
Size: 2600 SQM
Design and project management: Forum your brandbuilder GMBH
Built by: Smart Design Expo

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02 Concept

Constructing a booth with an impressive area of 2600 SQM, every step had to be thoughtful and planned. And the list of accomplished constructions is really long. We utilized innovative LED panels with 1630 lenses, 13 monumental lightboxes, and 14 striking illuminated clouds. The largest of these clouds...

Constructing a booth with an impressive area of 2600 SQM, every step had to be thoughtful and planned. And the list of accomplished constructions is really long. We utilized innovative LED panels with 1630 lenses, 13 monumental lightboxes, and 14 striking illuminated clouds. The largest of these clouds draws visitors’ attention with its enormity, measuring as much as 25 square meters. The used illuminated LED panels, massive steel constructions, and large lightboxes all emphasized the modern and advanced design of the trade fair booth. The final effect? A breathtaking landscape full of lights, heavy drapes, and greenery.

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03 Detail

Accent lighting, focusing directly on the products, not only highlights their unique features but also distinguishes them from other exhibits. On such an extensive area as this booth had, light became the narrator, telling the story of each product and attracting visitors’ attention. Realizing this...

Accent lighting, focusing directly on the products, not only highlights their unique features but also distinguishes them from other exhibits. On such an extensive area as this booth had, light became the narrator, telling the story of each product and attracting visitors’ attention. Realizing this project was a challenge, but the result is exquisite.

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MIDEA

IFA 2023 2600 SQM

MIDEA

IFA 2023 2600 SQM

MIDEA

IFA 2023 2600 SQM

MIDEA

IFA 2023 2600 SQM

MIDEA

IFA 2023 2600 SQM

MIDEA

IFA 2023 2600 SQM

TREND.
expo

How should you prepare for the trade fair? How to create an exhibition stand that attracts attention? When should you start preparing for the trade fair? What are the trends in the exhibition stand design?

We can provide you with some useful pieces of advice, tips and suggestions on prevailing trends we identify in design.

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