Trade fair: Frontale – International trade show for innovations in windows, doors and facades in Nuremberg

Exhibitor: Drutex

Project – Smart Design Expo: Joanna Dittmar-Wituska (designer), Piotr Gromadecki (project manager)

Size: 120  m²

The stand designed for Drutex for the Frontale trade show combines the industrial style with a subtle touch of elegance and sophistication. In order to ensure that the project is in line with the brand personality, we needed to create a place where the products could be prominently displayed and the business meetings conveniently held.

That’s why the stand was divided into two parts – the product zone on the double deck’s bottom level and the conference area above it. The stairs made of steel and the rough structure of the stand contrast favourably with the huge green wall composed of 650 plants and the colourful spring flowers. A lot of glazing, the interesting structure of the roof which has a herringbone pattern together with silky black colour create an atmosphere of luxury and exclusiveness.