DECEUNINCK

Client: DECEUNINCK
Trade fair: FRONTALE 2024
Size: 531 SQM
Design and construction: Smart Design Expo

In the bustling epicenter of Frontale, where innovation’s heartbeat is most palpable, stands the Deceuninck booth—a showcase of groundbreaking ideas. Our design choice was a bold, expansive modular lattice structure, delicately enhanced with touches of greenery. This structure isn’t just about aesthetics, it’s about creating a spatial narrative that guides visitors through a journey of discovery and inspiration.

The design incorporates contrasting elements, with glowing cubes scattered throughout. A striking blue counter, echoing Deceuninck’s brand colors, serves as a vibrant focal point. It’s not just a functional space for interactions but a visual anchor that ties the booth’s design elements together, reinforcing the brand identity and inviting engagement.