ISH is the world’s foremost trade fair focusing on air conditioning, ventilation and heating systems as well as water and sanitary installations. The manufacturers of bathroom fittings together with the producers of water and sanitary installations showcase innovative solutions and the latest design.
Showing the remarkable production capacity of a company from an artistic perspective? That was our main project goal for the stand we designed for Cersanit for ISH.
Designing a stand which is supposed to showcase a large number of products requires extra care as the impression of chaos that such a stand may create needs to be avoided. The idea for showcasing the main product line together with the layout plan which enables the visitors to move around the stand without any problem should be treated as the most important features of such a project.
We created a huge floor-to-ceiling rack to showcase the client’s products as we wanted them to be visible from a distance. We illuminated them so as to draw attention to them and enhance the desired effect. The steel rack was 6 metres in height and it weighed 1.5 tonnes.
The stand was zoned so that the two main features of the brand could be highlighted, namely the beautiful design and the high quality of the products. The best way to emphasize attractive design is to choose the intended environment for the products. That was the reason why we designed four bathrooms to showcase different collections. This solution enabled the visitors to imagine what these particular products would look like in their homes. It is a great way both to present the brand and to provide the visitors with inspiration.
The colour scheme based on soft tones of beige, cappuccino grey and pink gives the stand a light and sophisticated look. Colours are a perfect way to accentuate various elements. The right selection of colours has a profound influence on the overall impression that a certain design creates, no matter whether it concerns fashion, interiors or exhibition stands.
