Drutex

Exhibitor: Drutex s.a. is  the biggest producer of windows and doors across the Europe.

BAU is the world’s leading trade fair for architecture, materials and building systems held every two years in Germany. It attracts record numbers of visitors – in 2019 the show saw as many as 250 000 visitors in total with 85 000 foreign visitors and over 2250 exhibitors from 45 countries who showcased their products in 19 exhibition halls.

Size: 140 Sqm
Designer: Joanna Dittmar

All the stands designed for Drutex are supposed to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.

Thanks to greenery, the stand has a warm, sophisticated and light look whereas the smell of fresh flowers lures the visitors to it. In order to give the stand a characteristic vibe and to provide a welcoming atmosphere for business talks, we incorporated flowers into the design of the lighting system of the upper part of the stand. Together with a wall-sized mirror,  such a solution created a friendly, cosy and inviting interior for the visitors.   

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (5x4m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.