CHERY

Client: CHERY
Trade fair: POZNAŃ MOTOR SHOW 2026
Size: 384 SQM
Design & build: Smart Design Expo

It’s not just another stand for a car brand.
We also designed the visitor journey, suggested activities for families, and created the space to make them happen.
Here, “creating experiences” became a reality, not just another catchy phrase.

LED strips integrated into the floor define the space for the car, while the suspended structure above creates a clear architectural frame around it. Red interiors and accents reflect the brand’s signature colour.

The sculptural installations in the central area reference the structure of an engine through their form, while integrated multimedia screens reveal how it works and what goes on inside.