Client: Hotron
Trade fair: BAU 2025
Size: 65 SQM
Design and construction: Smart Design...
Client: Hotron
Trade fair: BAU 2025
Size: 65 SQM
Design and construction: Smart Design Expo
At the BAU 2025 trade fair in Munich, we created a space where modern technology meets timeless Japanese aesthetic forms. The booth design for HOTRON references the classic Japanese motif of the rising sun through clean lines and thoughtful composition. The minimalist black and white palette serves as a...
At the BAU 2025 trade fair in Munich, we created a space where modern technology meets timeless Japanese aesthetic forms. The booth design for HOTRON references the classic Japanese motif of the rising sun through clean lines and thoughtful composition. The minimalist black and white palette serves as a foundation, allowing HOTRON’s innovative products to stand out while creating an interesting visual effect.
The space is characterized by contrasting black and white surfaces that create an interesting effect, broken by dynamic red circles. Illuminated modular panels on the frieze add character and depth to the entire design while providing subtle lighting. Each product is carefully displayed, and everything...
The space is characterized by contrasting black and white surfaces that create an interesting effect, broken by dynamic red circles. Illuminated modular panels on the frieze add character and depth to the entire design while providing subtle lighting. Each product is carefully displayed, and everything together creates an atmosphere of calm and harmony that encourages visitors to visit the booth.