Drutex

Client: Drutex
Trade fair: BAU München 2023
Size: 280 SQM
Design and built by: Smart Design Expo

The design of the Drutex S.A. booth at the BAU fair in Munich is a masterful combination of business elegance and theatrical scenography. The project creates an extraordinary play of light and shadow. Dark, matte laminates on walls and ceilings serve as a backdrop for golden accents that illuminate the space, creating contrast and a dazzling visual effect. This skillful manipulation of light and shadow makes the booth not just a place for business meetings but also a space for artistic expression, memorable and engaging the senses.

The design operates on contrasts—between darkness and light, weight and lightness, combining blacks, beiges, and gold with accents of red ochre to add depth. This carefully considered color palette creates an atmosphere full of elegance and sophistication, enriching the visitor experience. Every aspect of the design, from materials to lighting, is meticulously refined to ensure coherence and unforgettable impressions. Delicate details, including textures and materials, highlight the exclusivity of the booth, making it memorable and standing out from the competition.