Client: Aluprof
Trade fair: BAU 2025
Size: 204 SQM
Design and construction: Smart Design...
Client: Aluprof
Trade fair: BAU 2025
Size: 204 SQM
Design and construction: Smart Design Expo
At the BAU 2024 trade fair in Munich, we designed a monumental two-level booth for Aluprof. The mezzanine attracts visitors’ attention, encouraging exploration of both levels. The structure provides an ideal background for presenting Aluprof’s aluminum systems at real scale, highlighting the...
At the BAU 2024 trade fair in Munich, we designed a monumental two-level booth for Aluprof. The mezzanine attracts visitors’ attention, encouraging exploration of both levels. The structure provides an ideal background for presenting Aluprof’s aluminum systems at real scale, highlighting the craftsmanship and precision of their products. Clean lines and thoughtful proportions create a striking yet elegant space.
The booth includes advanced multimedia installations referencing the New York City skyline, with large-format screens on which we created dynamic animation. The exhibition references the renovation of the legendary Flatiron Building, in which Aluprof was involved. The raised ground floor and upper level...
The booth includes advanced multimedia installations referencing the New York City skyline, with large-format screens on which we created dynamic animation. The exhibition references the renovation of the legendary Flatiron Building, in which Aluprof was involved. The raised ground floor and upper level provide an exceptional scale of presentation, and every angle of the space was designed with a specific exhibition purpose in mind. Green elements integrate harmoniously, reinforcing the concept of sustainable design, while the architectural approach allows visitors to experience Aluprof’s products.