Radaway stand at ISH 2025, Frankfurt. General view from the front

Radaway

ISH 2025

Project

Client: Radaway
Trade fair: ISH 2025
Size: 80 SQM
Design and construction: Smart Design Expo

Concept

In the architecture of the booth, one can find inspirations from nature, cliffs emerging from turbulent waters, weathered rock formations. The main role is played by a sculptural frieze formed from fabric, and everything is maintained in earthy tones.

Detail

Custom-cut glass panels on the walls and cabins with irregular shapes add distinctive character and depth to the space. Precision matters. We created both digital and physical prototypes, leaving nothing to chance.