LG stand at MCE 2024. LED screen with the logo, front view

LG

MCE 2024

Project

Client: LG
Trade fair: MCE 2024
Size: 480 SQM
Design and project management: IANN
Production and construction: Smart Design Expo

Concept

At the dynamically evolving ICE365 expo in London, we constructed the LG booth. The booth was double-deck with a massive LED screen, requiring us to focus on every detail and overcome significant logistical challenges.

Detail

The booth design was meticulously crafted to showcase LG’s products in an engaging and immersive manner. The double-deck layout provided ample space for product displays and demonstrations, ensuring that every aspect of LG’s offerings was highlighted. The successful realization of this project demonstrates our dedication to excellence and our ability to overcome logistical hurdles