Juki stand at Texprocess 2022, Frankfurt. Wide shot with café area and tree

JUKI

Texprocess 2022 Frankfurt, Niemcy

PROJECT

Client Juki

Trade fair Texprocess

Place: Frankfurt, Germany

Design and built by Smart Design Expo

CONCEPT

The idea of creating a stand for Juki was to convey the ethereal through whiteness, a delicate facade and wood placed in the center of the project.

REALIZATION

The main elements of the realization for Juka are: a white wall covered with elegant stripes, mannequins in sports clothes and a ledon above the information bar. A separate zone of the stand is the sports arena, displaying the equipment, football pitch and numbers like on a treadmill – they reflect the atmosphere of the match and cheering.