About

Exhibition: IFA 2017 in Berlin is the world’s leading trade show for consumer electronics and home appliances.

Exhibitor: ZTE Corporation is a global leader in telecommunications and information technology.

Project Manager: Anna Musiał-Kolasińska

Technical Manager: Piotr Gromadecki

Size: 183 sqm

Challenge

All products of the ZTE company require one thing: usability. The same goes for the construction of an exhibition stand. What we do must translate into functionality. After all, we’re talking about one of the biggest leaders in the telecommunication and information technology!

What we did

As far as this stand is concerned, the following things were considered essential: the quality of stand elements including the carpet, the finishing of the black quadrosystem (made of wooden laminate), good lightning that would draw the attention of visitors to the exhibited products and a streamlined round table (made of wooden laminate, spray-painted).