About

Exhibition: Busworld Kortrijk is the oldest and the most famous bus and coach exhibition. Exhibitor: Solaris bus&coach: a leading European manufacturer of innovative public transportation vehicles, such as buses, trolleybuses and urban rail vehicles. Designer: Marzena Michalska, Project manager: Katarzyna Kwiatkowska, size: 672 sqm

Challenge

The main theme of the stand at Busworld Fair was art. The themes explored by the artists have been an integral part of the Solaris vision for many years. That’s why we decided that our stand would promote two types of art, namely Polish contemporary art and applied arts – the buses.

What we did

The exhibition area was divided into two zones – the business one (including the bus showroom, bar counter, catering area, negotiation area) and the art zone resembling an art gallery with 9 works of art of Polish artists. Solaris prepared a unique catalogue describing 12 Polish artists whose works of art were on sale during the trade fair.