About

Exhibition: ISE – the world´s largest AV systems integration show. It showcases the latest cutting-edge technology, products and solutions produced for both channel and end-user professionals.

Exhibitor: Philips

Project Manager: Dorota Czarska

Technical Manager: Adam Beim

Challenge

How to bring a little magic into the stand area? We shall ask Activise – they designed a very sexy Philips stand. Main theme? Making use of leading technologies to develop impactful signage solutions that bring innovation to your business. Seems obvious but…

What we did

This was one the most exhausting set-ups because of the winter conditions – the freezing cold in the fair halls made the work much harder because the paints dried very slowly, which in turn led to delays. But as they say, what doesn’t kill you makes you stronger. The Philips stand had 6m high walls and over 100 (!) LED screens. There was also an extraordinary construction of a “tree” made with garlands and LED screens. It was so impressive that it left all the visitors speechless!