ABOUT

Exhibitor: Renault

Exhibition: Wawa Design, September 2016, Warsaw, Poland – 900m2

CHALLENGE

Just before we designed this stand, Renault had adopted a new design strategy that referred to different stages of human life and appeared to be more emotional.

WHAT WE DID

This exhibition stand reflected the new design strategy. Our idea was to make the visitors associate a certain stage of life with a certain car that was located in a separate zone. Each zone corresponded to the color of a particular stage of life, such as for example orange was chosen as the symbol of the stage defined as ‘Discovering the world’.