WELCOME TO DRUTEX' WONDERLAND

 

Abracadabra! Put the magic in the stand

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01. About

 

 

BATIMAT - one of the flagship event in Europe gathers every two year over 2 600 Exhibitors and 354 000 Vistitors. They are all looking for solutions in building industry. Decision makers meet the contractors to choose their partners and find products/services for the buildings of today and tomorrow. For our client Drutex we prepared elegant space on the 126 sqm.

 

Welcome to Drutex' Wonderland.

 

Exhibitor: Drutex Okna S.A. Sp.k, the biggest producer of PVC windows and doors in Europe

 

Exhibition: BATIMAT – November 2015, Paris

02. Challenge

 

 

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Let's wave a wand and say, "Abracadabra!" Is this possible?. We like to call it magic: designing process.

03. What we did

 

 

Drutex' stand becomes  a wonderland of well-designed stand's elements and Drutex' products.

We stop and take a moment for nothing but pure fun. We used some of magicians' tricks:

- transposition (moving something from one place to another) – clients products on the edges of the stand,

 

- vanishing (making something disappear)  – do You know where flowers' pots are on the green walls?,

 

- anti-gravity (making something float) – just look at the custom-made lamps,

 

- and invulnerability (being sawed in half) – stand has two pieces: floor and the roof.

 

Can you say it with me? Magic!

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